CAREER SUMMARY
Passionate, senior designer with 15+ years experience marketing user-centered design and omni-channel sales initiatives for a variety of consumer goods, digital touch-points, and business expansion programs. Multi-faceted skill set in both print and digital media, proficient writer, editor, and corporate communications contributor. Knowledgeable, motivated team player, quick to learn, adaptable, and accustomed to wearing many hats with the capacity to work alone as well as with collaborators at all levels.
SKILLS
Hardware: Cross-platform Apple and Windows Operating Systems
Software: Adobe Creative Cloud & Microsoft Office Products
Administrative: Agile Methodology, Iterative Processes, Process Alignment Best Practices, Project Management, Planning, Budgeting, Scheduling, Record Keeping, Expense Reporting, Organized Filing, Archiving, Training, Performance Assessment
Creative: User-centered Design Principles, Emerging Technologies Rapid Prototyping, Innovative Conceptual Development, Video Scripting and Production, Story-boarding, Illustration, Composition, Color Theory, Branding, Corporate Identity, Wholesale & Retail Marketing Strategies, Visual Presentation
Digital Design: Information Architecture, User Experience Optimization, Mobile Applications Development, Complete Website Makeovers & Rebuilds, WordPress Customization, User Interface Design, Ecommerce, Social Media Marketing, Training Webinars, HTML5, CSS3, CMS, RWD
Print Design: Direct Mail, Presentations, Catalogs, Magazines, Packaging, Press Kits, Sales Sheets, Announcements, Invitations, Brochures, Manuals, Price Lists, Annual Reports, Mechanical Rendering, Instructional Materials
Imaging: Photography, Video, Staging, Lighting, Digital Imaging, Image Manipulation, Color Correction, Repair
Writing: Technical Writing, Proposals, Press Releases, Copywriting, Proofreading, Editing, Dialogue Scripting
EXPERIENCE
Contractor – Senior Designer – AT&T Digital Platform & LabWorx
AT&T via Insight Global, LLC, Richardson, TX 3/16 – 3/17
- Contributed to innovation prototyping team to market emerging technologies within the myAT&T app
- Collaborated with project managers, software developers, and architects, to curate support graphics
- Refined mock-ups and flows to address client needs, roadblocks, and deliver timely solutions
- Designed responsive HTML emails published to over 20,000 business clients and stakeholders
- Defined integration processes and operations planning for team expansion and new retail lab space
- Prepared marketing materials and videos to illustrate features, benefits, and advanced capabilities
- Edited script, recorded voice-overs, and edited audio with video footage and motion graphics
Graphic Designer / Technical Writer
Aerus Holdings, LLC, (beyondbyaerus.com, aerushome.com)
Dallas, TX 10/14 – 1/16
- Designed corporate presentations for multiple executive
programs, reports, and global expansion - Created content and design for new products, support materials, packaging, and promotions
- Orchestrated redesign and overhaul of company websites and all product support collateral
- Restructured and launched internal business tools and resources communications websites
- Conducted live website demonstrations and training at the
company’s annual owners meeting
Marketing Coordinator / Graphic Designer / Studio Manager
Sy Kessler Sales, Inc., (sykessler.com, renatausa.com, sparkleexperts.com)
Dallas, TX 6/06 – 9/14
- Coordinated production of materials supporting both internal and external sales groups
- Designed and produced materials covering a variety of annual
promotions and trade events - Strategized methods to maximize sales initiatives and boost
Ecommerce conversions - Tracked details of all creative projects, production hours,
invoicing, and expenses - Prepared expense reports for advertising cooperatives and
reimbursement purposes - Wrote business letters, campaign newsletters, ad copy, product descriptions, press releases, and instruction manuals
Freelance Designer / Marketing Consultant / Founder
13 Doors Media (13doorsmedia.com), Dallas, TX 1/00 – Present
- Build customized websites from start to finish utilizing
intelligent style and call-to-action features - Consult clients regarding marketing goals and offer various methods of design technique and execution
- Create eye-catching logos and related branding collateral
- Teach interested parties how to maintain their new websites
- Conduct client/staff meetings working together to set realistic goals and production schedules
- Bid on jobs and estimate deadlines working closely with vendors
- Manage materials, layout design, pre-press, and print production of multi-page documents and publications
- Produce national advertising and promotional materials while overseeing all design, production, and press checks
EDUCATION
Web Design Certified – Continuing Education Program
Richland Community College, Dallas, TX 2007
Associate of Applied Arts Degree – Visual Communications
with concentration in both Advertising Design and Graphic Design
The Art Institute of Dallas, Dallas, TX 1998
HONORS
AIM Award – Best Magazine
Trade Magazine: Western & English Today
AIM Award – Best Feature
Trade Magazine: Western & English Today
McSam Award – Best Internet Site for an Associate
Luxury Real Estate Website: www.VisionsDFW.com
Best Portfolio – The School of Design Faculty at AID
Full Scholarship Contest Winner – The Art Institute of Dallas